Shanisha Kurani lives in Duluth, Georgia. There, she enjoys spending time with her friends and family. While she enjoys living in Duluth, and exploring all of things she can do there, Shanisha Kurani is often busy with her career as a restaurant franchise owner. She has spent the last 30 years creating a network of successful restaurant franchises. Shanisha Kurani owns a Pizza Hut, Long John Silvers, and Dunkin Donuts in her local area. Below, she would like to provide a few benefits of owning a franchise.
- Pre-existing record of success. Shanisha Kurani says that one of the main benefits of starting a franchise is that there is a pre-existing record of success for the restaurant. It is clear that a Pizza Hut or Dunkin Donuts can be successful based on the success of the restaurants that already exist. Shanisha Kurani says that you can use the success of existing franchises to determine the potential success of your own.
- Product demand. Shanisha Kurani says that another benefit of starting a franchise is the fact that there is already a demand for the product in place. Shanisha Kurani says that consumers are already familiar with the product and have the desire to purchase it. Unlike private restaurants, franchises have long-tested markets, which mean that the odds of success increase.
- Increased success rate. Shanisha Kurani says that opening a private restaurant is much riskier than opening one within an established chain. Shanisha Kurani says that chains have a pre-existing financial and managerial model, which makes it easier to set up shop and sell the product.
- A network of support. Shanisha Kurani also says that chains come with a built in network of support. Shanisha Kurani says that this support comes in the form of established trainers, managers, and other people who are familiar with what makes the particular franchise work.