A mission statement is vitally important to casting a vision for your company. A vision serves as the roadmap for successfully getting from point A to point B, something every company is looking to do. Intercontinental Warranty Services, a successful warranty and service agreement for twenty-two years, uses their mission statement on a daily basis. Their statement, “People first, products that work,” has served as the backbone for Intercontinental Warranty Services for more than two decades now.
But how exactly do you go about developing a mission statement? What are the key components, and how should it be structured? Intercontinental Warranty Services is here to help, providing a few tips on pointers on developing a successful mission statement that casts a vision for your company.
(1) Get to Know your Business
You cannot develop a meaningful mission statement without understanding the key components of your business, and why exactly you are in business. What value are you trying to provide for your employees and customers? How do you want to go about delivering this value? Intercontinental Warranty Services spends time examining their company each year, knowing that key components can change from year to year. They have found that their values always remain the same though. That is a good way to separate trends from values. Intercontinental Warranty Services believes that company values are what remain constant, despite outside influence.
(2) Develop a List of Goals
As mentioned before, a mission statement also serves as a sort of roadmap for your company. You are allowed to include goals in your mission statement, but you must be serious about attaining them. Nothing is worse than not living up to your mission statement, so think long and hard about the practicality of what you put in your statement.
(3) Craft the Wording
Intercontinental Warranty Services went through many different drafts of their mission statement before settling on one, but knows you have to start somewhere. Your mission statement can be a few simple words (like Intercontinental Warranty Services’), or can be a few sentences like that of Starbucks and Ben and Jerry’s. Just start somewhere. Intercontinental Warranty Services suggests gathering your top employees and executives together in order to develop the best wording possible. Intercontinental Warranty Services always suggests developing your mission statement in-house.
(4) Edit the Statement
After initial wording is agreed upon, Intercontinental Warranty Services suggests taking time to edit it. Remove the fluff, make sure the essential components of your company are included, and make it flow.