The concern for a more effective and relevant product handling and packaging has been greatly influenced by the dramatic developments and inroads in technology and competencies of the people involved in it. All the stakeholders in this particular business concern have their own two cents worth of idea on how things should be done. The issue on the use of emerging packaging solutions involving poultry boxes and corrugated boxes is becoming more significant if we also include in the equation variables like competition, safety, environment concerns, regulatory concerns and even consumer preferences. There is now serious debate on the proper and appropriate food packaging options that not only impact on durability concerns but also on the reliability issues involving food safety.
The food and beverage sector is witnessing a lot of flurry leading to a more relevant and more effective packaging method. Various stakeholders in the business have to contend with the gargantuan effort that is required of them in maintaining a positive balance between product appeal and functionality of the packaging material and method. In assessing and determining the appropriate packaging solution, both the technical requirements and marketing variables will come into play as the company decides of whether to use cardboard package, boxes, bubble packaging or polyethylene packaging.
Technical parameters that are considered are mainly influenced by our concern in providing the requisite protection for the product. The concern for specific damage to the product may be a result of exposure to the external elements, water vapor, vibration and shock. The proper determination and assessment of these potential damages to the product is essential in determining the appropriate packaging solution that is required.
An appropriate packaging solution would also have to take into account marketing relevance, security during shipment and must also be a medium in delivering essential information to the target market. We should always remember that there is wide range of packaging options as there is equally the same number of requirements that we look for from our packaging solutions.
An appropriate packaging solution must be able to deliver the requirement while maintaining cost within acceptable level. In some instances, a company may still go for the more expensive types of packaging solutions to favor a strategic objective of the company. For instance, the packaging material may have the zip-lock feature primarily to achieve the functionality that is most critical in the buying decisions of the target market. In which case, the company is able to achieve a strategic objective of increasing market share by investing on a more expensive packaging finlock solutions .
Finally, a total packaging solution by any company must also take into account major environmental issues. In the face of the growing global concern for our environment, companies must take a pro-active stance as far as long term decisions are concerned.
Packaging issues are not as mundane as most of us would like to believe. In fact, it is one of the more serious issues that concern environmentalist. When you are making your final decision on the packaging material to use, include in the equation relevant environmental issues which may lead to certain degrees of prohibition or regulation on specific packaging materials.