These days, if you want to make a quick property sale, you cannot just count on your good old local paper, a for sale sign on your front yard, and good word of mouth. A savvy, experienced real estate agent should know that. Just as so many things have changed and have been changed by technology, so has the way the real estate market works. And if you want to sell your house fast, you’d have to ride the wave.
The first destination of people who are planning to buy a home (nowadays) is the Internet. So it only makes sense for home sellers to also use the Internet to list, market, and advertise their home, whether they’re working with a real estate agent or doing it on their own. Aside from the Multiple Listing Service though, there are many more websites that sellers can use, and for free too. They can post videos, virtual tours, and photo slide shows on YouTube; they can post ads on craigslist and eBay.
And of course there’s social media. How much of your time do you spend on Facebook, Twitter, and the likes? These websites seem to have become a significant part of our daily lives. We use them to catch up with old friends, we update the world with what we’ve been up to, we use it for research, and Twitter, in particular, has even become a primary news source for many.
So why not make use of social media to promote the sale of your house? With so many friends connected and some even strangers, it only makes sense to use your social media sites as a starting point to get the word out. On Twitter, you might even be able to search for people planning to move to your area and then start communicating with them until such time you feel comfortable enough to try to sell your house to them.
But of course you don’t just post a poorly-written ad or a badly taken photo. Choose the words carefully, include all pertinent details, and know your target market. But words mean nothing if the photos don’t match them. So more importantly, you have got to take good photos. Learn the basics of professional photography if you have to. At the very least, make sure they are not fuzzy, they’re not too dark, and that they’re taken at angles that will make the space look bigger. A little common sense here too – fix, move, change, and clean whatever you have to before taking photos.
And if you don’t want to or don’t think you can sell your house yourself, then consider hiring a real estate agent who is tech-savvy and Facebook and/or Twitter-friendly. He or she would have Facebook friends who are also in the business so if she posts photos and information of your property, it gets a lot of exposure.
Obviously, using social media to advertise your home is just the first step in selling. There are still many more aspects to take care of, like open houses, private home viewings, and the ever important negotiations, all of which you will have to ace if you are to make that quick house sale.