Old Boatyard in Arbroath knows that building the menu is an important part of any successful restaurant. A menu must not only provide a guide to the food you serve, but it also needs to be as aesthetically pleasing as possible. Old Boatyard in Arbroath would like to share tips on designing a quality menu.
1) The Basics
Attention must first be paid to the basics. Old Boatyard in Arbroath believes that good visual display is an important part of communicating with your customers. Looking at things like color, logos, and pictures are important. Old Boatyard in Arbroath suggests using neutral colors that relate to your restaurants logo. Don’t overdo your color scheme, unless that is part of your marketing strategy.
Logical organization is another key to a menu’s design. Put yourself in the shoes of your customer and ask yourself, ‘Where would I look for this menu item?’ Old Boatyard in Arbroath suggests going with a standard approach of Starters, Entrees, Desserts, and Drinks. This is the format consumers have been trained on, and there is no need to stray from it.
2) The Details
While the basics are necessary, the details can separate your menu from the pack. Old Boatyard in Arbroath focuses on the details in every aspect of their business, including the menu. Being as descriptive as possible, with the space you have available, will save your staff from long winded explanations. Old Boatyard in Arbroath lists food titles, descriptions, and prices, something that helps customers develop a better understanding of what they want to order. Again, formatting is vital here. Old Boatyard in Arbroath likes to keep a standardized format throughout the menu.
3) The Extras
While Old Boatyard in Arbroath does not prefer to add pictures and extra designs, their owner has seen it work well in other establishments. You must use caution when putting pictures on a menu though. Food photography is not for amateurs, and you will want to seek a professional if going this route. Just know that using pictures can often times detract from your food, as they never quite do justice to the real thing.
4) The Material
The final step is to decide on what material to print your menu on. Old Boatyard in Arbroath goes with quality card stock paper, but other options exist. Many restaurants like to laminate their menus because of the way the hold up over time.