PARK CITY, UTAH, USA – Finally, there’s a book about small business AND about cats. And no, it’s not a joke. Really. Be The Cat: A Marketing Book With Claws, by Blaine Parker, looks at small-business marketing through the lens of history’s great thinkers reflecting upon the feline. This book is currently free as a Kindle download at Amazon by clicking here: http://tinyurl.com/mluddbe. (If you don’t have a Kindle device, one may still read a Kindle book on almost any tablet, phone or computer using the free Kindle app.)
Does this book make any sense? More than you might imagine.
From naming a business, to marketing authentically, to looking like the Big Cat in one’s small-business category, Be The Cat borrows “cat think” from sources as diverse as DaVinci, Hemingway and ancient Egypt.
The result is an unusual and provactive look at small-business marketing-and the great things that can happen when a small business brands well.
Be The Cat also looks at big national and international brands and how they comform to the feline metaphor in their own marketing-with the result of category dominance.
To be category dominant in a small business, the book’s ultimate suggestion is: Be The Cat.
The book is a mercifully quick read and available at Amazon. (For those who prefer dead-tree books, it is available in paperback. If those who lack opposable thumbs, there is an audiobook edition.)
There is also a silly video that says almost nothing of value at http://youtu.be/1Y835th1E_Q
Author Blaine Parker is a small-business marketing consultant and the co-author of Billion-Dollar Branding along with his wife and business partner, The Fabulous Honey Parker. With a combined 40+ years in advertising, the pair has spent the last 5 years running Slow Burn Marketing LLC from a mountaintop outside Park City, Utah. Working with entrepreneurs in locations as far flung as New Hampshire and the Philippines, they work with small businesses looking to apply big-brand thinking to their marketing.
Author, Be The Cat: A Marketing Book With Claws
Park City, UT