FOR IMMEDIATE RELEASE
Contact: Nakia Hicks – Vision Media Management
LOS ANGELES – July 9, 2015 – With career accolades that include: Producer, Songwriter and 5 time Grammy Award winner, Malik Yusef now adds Director of Arts & Culture for the social justice organization Hip Hop Caucus, to his credit. Having understood how deeply impactful grassroots organizations are in mobilizing around interconnected issues that our planet and communities face, Yusef, signed on early last year and agreed to partner with the Caucus and their efforts. Yusef’s first order of business was the Executive Production of the HOME album and the formulation of People’s Climate Music. HOME, a full-length LP the first of a joint production between Hip Hop Caucus & The Private Plane, (Yusef’s A&E agency) was created to serve as the soundtrack to the climate change movement and foster awareness around the foremost important issue effecting our world today. The project featured: Common, Ne-Yo, Elle Varner, Raheem DeVaughn and Karmin to name a few. and was met with great success.
In an effort to keep the conversation alive in light of current events, Yusef, who himself has always been an outspoken champion for social justice introduces the “Negus Remix” of the original version of “All Day”, a song released earlier this year by Kanye West and which Yusef was also involved. Using the song’s already in your face lyrical impact, the remix links a broad base of issues from: police violence to the Black Lives Matter movement to now, climate change, which is emerging as a new battle for people of color. With lyrics that include:
How long they sit and watch you die, all day nigga
Yo PO watch yo momma cry, all day nigga
This shit don’t happen just to Chi, all day nigga
This shit, world worldwide, all day nigga
I’m a dismayed nigga, rockin’ winter clothes and this May nigga
Climate change real, this shit cray nigga
Yusef’s goal to weaves in a series of very timely topics plaguing the world and our communities at large.“This remix gives voice to the everyday realities many of the young African-American and people of color of this country have to endure all day” says Malik. The video for the song is now available and can be seen on all digital platforms today.
About Hip Hop Caucus (www.hiphopcaucus.org): Formed in 2004, Hip Hop Caucus (HHC) is a national, non-profit, non-partisan organization that leverages Hip Hop culture to encourage young people to participate in the democratic process.
About People’s Climate Music (www.PeoplesClimateMusic.com): People’s Climate Music is helping to expand the climate movement by organizing diverse and influential artists to create music and culture that inspires action to solve the biggest crisis humanity has ever faced – climate change.
About The Private Plane a luxury goods provider for those who have a selected high-end fashion, arts & entertainment as a lifestyle choice. PVT PLN is a content curator, provider, and delivery system for art specifically those in the musical, visual, fashion, and culinary disciplines.
PREMIERE: Malik Yusef – All Day Negus (Remix)
Watch Malik Yusef – All Day Negus (Remix)