5th January 2016 – It can sometimes be a difficult time of year to stay healthy and positive. So what can be done to improve how we feel? One way of countering the effects of the season and boosting our immune systems is to boost our vitamin D levels.
What is ‘the sunshine vitamin’?
Our bodies produce vitamin D when exposed to sunlight – hence why it is known as ‘the sunshine vitamin’. In climates furthest from the equator, especially in the winter months, vitamin D deficiency is common due to a lack of sunlight and as we age our ability to produce vitamin D also declines. Vitamin D is essential for normal calcium absorption, it also contributes to normal muscle function and normal function of the immune system.
Where can I get it?
Our bodies produce vitamin D in a response to sunlight. A natural food source rich in vitamin D is the flesh of fatty fish (e.g., salmon, tuna and mackerel). Small amounts of vitamin D are also found in beef liver, cheese and egg yolks. As very few foods naturally contain high levels of vitamin D, some fortified foods have been introduced in the US (e.g., milk, margarine, cereals), which constitute the major source of vitamin D in the American diet; unfortunately these are not currently available in the UK. An alternative source of vitamin D is a nutritional supplement such as Vitamin D from FutureYou by Cambridge Nutraceuticals. FutureYou’s vitamin D is a high-strength, one-a-day formulation, which is highly absorbable to ensure that you get a welcome boost of the sunshine vitamin every day, whatever the weather.
What happens if I don’t get enough?
Vitamin D is necessary to help absorb calcium, which is needed for strong bones and teeth. If someone has a lack of vitamin D then calcium cannot be absorbed as effectively, which results in weaker bones. An extreme long term vitamin D deficiency in childhood can result in rickets, which leads to bowed legs in children and increased likelihood of bone fractures and bone pain and tenderness (osteomalacia) in adults.
Although rickets is still thankfully rare in developed countries such as the UK, there is evidence that cases of vitamin D deficiency are on the rise. A nationwide survey showed that more than 50% of the adult population have insufficient levels of vitamin D and that 16% have severe deficiency during winter and spring.
Certain groups of people are more likely to have lower levels of vitamin D
• Pregnant and breastfeeding women
• Babies and children under five years’ old
• Those aged sixty-five and older
• Those who spend long periods of time indoors
• Those who cover up with clothing when outside
• Darker skinned people e.g., those of African, Afro-Caribbean and South Asian origin
The magic ingredient – black pepper
In the interest of delivering more of the good stuff to you, FutureYou’s Vitamin D supplement is combined with a black pepper extract (piperine) to improve absorption. Piperine is known for improving the bioavailability (absorption) of a number of compounds. By combining Vitamin D with pepper in our new capsules we are throwing a powerful punch at the sometimes difficult and debilitating hard seasons of the year. Why not see if they will bring benefits to you?
For further information, please contact Nadia Saif, Marketing and Customer Service Executive, firstname.lastname@example.org, 01223 750 874.
Notes to Editor:
Owned by Cambridge Nutraceuticals, products in the FutureYou range include; Ateronon Heart, XY PRO, Turmeric+, Joint, Joint Advanced, Immunity, Vitamin D, Vitamin B Complex, Cod Liver Oil and Evening Primrose Oil. The company received a licence from Nestle for use of its patented lycopene formulation, which is a key ingredient of Ateronon Heart, Cambridge Nutraceuticals’ first product. Ateronon Heart gained international fame as ‘The Tomato Pill’ and is designed to protect against cardiovascular disease.
All FutureYou products are scientifically proven to delivery more of the good stuff to your body and can be taken as a preventative or reactive measure for those concerned about their health alongside prescription medicine. Long live you.