“Allowing easy transition into the Chinese market, Limpid Translations provides businesses with high-end localization services.”
Shanghai; March 10, 2016: One of the most prominent names in the translation and interpretation industry, Limpid Translation, has been providing quality online English to Chinese translation services for years now. Based in Shanghai, it provides customized internet marketing solutions for startups and SMEs all across the world. With a competent and diverse team of linguists, translators, project managers, SEO specialists, marketing experts and other professionals, they possess the expertise to analyze the Chinese consumers and changing trends of the market. In addition to content translation, Limpid Translations also provides software localization in Mandarin Chinese where it seamlessly localizes a website for the Chinese market.
Being an essential component of website translation, localization is an effective way of focusing on the specific needs and wants of the target market. The representative at Limpid Translations stated during the interview, “Localization is not merely fine-tuning a translation to make it sound more appropriate, or local. It has a lot to do with catering to a new set of client, alleviating risks, make marketing efforts effective, and generate more sales.”
According to Common Sense Advisory, 72.4% of global consumers indicated that they prefer to use their local language when shopping online; clearly highlighting the importance of effective localization when capturing new markets.
Furthermore, according to Paypal, 36% China’s online shoppers bought products from across the border in 2015. China’s consumers have been gradually entering the international e-commerce market. 81% of Chinese internet users shopped online once in the past 12 months according to Paypal. The ratio was 80% in 2014. According to the Chinese Ministry of Commerce, China’s international transaction value is expected to reach 6.5 trillion Yuan (US$0.997 trillion) in 2016. Given the positive trends, localizing the website in Chinese must be seen as an opportunity to reap countless benefits for the western businesses.
The spokesperson at Limpid Translations highlighted its software localization services, “With our team of professionals, Limpid is able to translate and localize websites into Mandarin Chinese that involves a complex workflow as an outcome of cultural disparities and stringent requirements in China compared to the West. The process of localization includes adapting all the textual content and technical components, which requires an extensive knowledge of the nature of Chinese market which our qualified and expert professionals possess.”
Some of the expertise of Limpid Translation includes Chinese translation, developing online solutions, Language & Internet services, Support exhibitions, Software localization, Multimedia production, and managing delegations.
About the Company
Limpid Language and Internet services offers professional customized internet marketing solutions and Mandarin Chinese language specialists to new startup businesses and Small and Medium Enterprises (SMEs) to allow them to enter the China market. Their range of services includes software localization, developing online solutions, Chinese translations, etc.