How opinion of an influencer changes the thoughts of general public
The reason why humans evolved so much is because of the efficient communication between them; communication helped them to group their intelligence & succeed. Communication is very important as it helps in exchange of thoughts & opinions which are essential for everyone. Opinions help people to live with each other in harmony or in a state of peaceful disagreement. There are various factors that sway opinions of people.
The biggest example of opinion making is the advertisements, do you ever think why these advertisers invest so much money on this when we have the final choice, and we would make our own opinion of buying a particular product? Well, it is quite normal that you are living by that thought but unfortunately they do control your opinions, the constant advertising registers the product in your sub-conscious mind and ultimately changes your choice towards itself. Many influential people control your opinions the same way. A celebrity association with a product is a most appropriate example of this; advertisers spend crores on the stars for a 30 seconds ad because they know that it is worth it. The celebrities are opinion makers, whatever they do is considered to be ‘cool & happening’ and the right thing to do. Why is media the most powerful source in today’s world? Yes, it holds control over the opinions of many people. Masses have the mentality that if its in the news then it must be true & whatever is their opinion is the only right opinion. It is really crucial to voice your opinion as you might be an influencer also; it helps other people who are not that good at forming opinions.
Opinion makes can exploit general public by brainwashing them & making them do something with a selfish motive. Terrorism in the name of Islam is the biggest example of this, unaware & innocent people are brainwashed & made killers but opinion making is not only a negative thing, It can also help the society, like you can change people’s opinion on social evils like child labour, child marriage, dowry, rapes, women security and all issues that matter. Forming constructive opinions in the mind of people are not empowered is a great thing to do, you equip them to live a better life. You should keep yourself open to listening, understand & then only make a wise opinion, don’t get influenced easily.
What do you think? Whose opinion influences you the most? Have you ever formed opinions for anyone else? Which platform do you use to express your opinions to others?
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* Courtney Macavinta, Co-Founder & President, The Respect Institute
Courtney Macavinta is Co-Founder and President of The Respect Institute whose mission is to give youth and their influencers tools to build self-respect so they can end cycles of disrespect and thrive. Courtney is a domestic violence survivor whose multi-racial family struggled for respect amid issues like substance abuse, incarceration, high-school dropout and teen pregnancy. As a young adult, her mission became to create a world where respect for all is the status quo.
An award-winning writer, Courtney has created the Respect Rally for youth, a popular blog for girls and women, RespectRx, and best-selling book for teens, RESPECT. She’s been featured by CNN, ABC, National Public Radio, USA Today, Teen Vogue and others, and has partnered with organizations such as Girl Scouts of the USA and Derek Jeter’s Turn 2 Foundation. Additionally, she was invited to the White House in 2010 based on her work in domestic violence prevention. She lives in her native San Jose with her husband, former pro athlete Jeremy Cleland, and son Tru.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
TEDxLosGatos – Courtney Macavinta – The Respect Institute