Water Communications, a Mumbai-based Brand Communications agency, recently bagged the entire communications mandate for Homes Furnishings, a Brand from the house of GM Fabrics. The account was won following a multi-agency pitch.
Homes Furnishings exemplifies a new experience for the home connoisseurs by offering them high style furnishings that are used in a multitude of designer curtains and upholstery. A product of G M Fabrics, the Brand comes with a promise to give you the experience of international living. With an entire bouquet of products including curtains, bed and pillow covers, upholstery for your sofa sets, etc., the Brand offers some unique combination of designs under its various collections.
As part of its first assignment on the Brand, Water Communications gave the Brand a new look by redesigning the Homes Furnishings logo. It is also in the process of creating an entire campaign based on the Brand promise of ‘The Way the world lives’.
Talking about the association, Mr Gurvinder Singh, Managing Director, Homes Furnishings, said, “Water Communications is one agency that understands the architecture and interiors category very well. We at ‘Homes Furnishings’ have a vision for the company and the ad agency had to be in sync with this vision in order to produce the desired results. After series of meetings and internal reviews, Water Communications was found closest in identifying and understanding our needs and vision and how we would like to place ourselves.”
Talking about the bagging the new account and doing a new logo for the brand; Ms Vandana Sethhi, Director – Water Communications, said, “Handling communications for Brands in the ACI (Architecture, Construction and Interiors) space has been Water’s forte for quite some time now. Hence, Homes Furnishings was a perfect fit with Water. Interiors and Furnishings, which is part of this industry, being a creative category to work with, the team at Water, got designing a new logo for Homes and penning ideas and campaigns. The new logo aptly reflects the Homes Furnishings credo of ‘The way the world lives’. It beautifully symbolises the brand saliency and stands out in all communication collaterals.
As part of the new campaign, the agency plans to use a mix-media segment of digital and print. By doing so, Water is aiming at strengthening the bond between the discerning customers and Homes Furnishings, by designing power-packed communication collaterals”, added Ms Vandana Sethhi.
Homes Furnishings stand for the impeccable taste of homes connoisseurs who are passionate about finer things in life, luxury and sophistication that enhance their lifestyle. And such customers are forever looking for a new range from season to season to complement their personality and their aspirations. With the objective of ‘Premium Quality Fabrics at Competitive prices’, the Brand enjoys a loyal customer base across the globe.
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* NEW YORK CITY solution. Click on “more info” in the box to the right. Learn bedbug habits by clicking on the blog link below.
kill bedbugs cheaply with crystal silica gel cat litter (You must crush it to a fine fine powder yourself.) it even kills cockroaches and lots of other crawling insects (any brand of silica gel cat litter will do. It does not have to be the same brand as in the video.)
Other insect powders contain diatomaceous earth or silica gel. Why pay a fortune when the cat litter is dirt cheap. You will have so much left over you can share it with dozens of friends who have problems with bed bugs.
Of course, you can even use it as cat litter.
Insect powder costs about Canadian for 200 grams.
For Canadian you get 2.95 kilograms (6.5 pounds) of silica gel cat litter.
You can mix the powder with insecticide to make it more deadly but don’t put poisoned powder on your mattress. However, the insecticide is not necessary. Mix it with propoxur for a good double effect. The powder alone can kill for a year. The propoxur is has a one month residual effect. Don’t put powder mixed with propoxur on your mattress.
Try this test and you will see with your own eyes that I am right.
If you don’t have silica gel cat litter then crush to a fine powder the beads in one of those little packets of dessicant(it is silica gel) that say “throw away, don’t eat”. Put the powder in a container with a few bedbugs and they will be dead in an hour or two. Dried up and on their backs dead and as dry as a bone in the hot desert sun.
-Aquarium diatom filter powder also kills insects. It is a little course and may need to be ground to a more fine powder. It too can be mixed with a little insecticide to kill all kinds of bugs.
-Even plain cement powder can kill bedbugs. It will stick to them and dry them out. It takes longer but it works.
-plain old everyday sand crushed to a powder may also work because it is also silicon dioxide. (It may be crystaline silica so don’t put it on your mattress.)the cat litter silica is amorphous and if it is safe for cats then it is safe for humans.see also;
Silica gel powder can also be used to dry flowers.
for more info
Also watch my video about my 50 lb weight loss. Also read the description.
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bed bug powder New York City way:crystal silica gel cat litter