To avoid risk of moving in crowded markets and easy accessibility to varieties, the internet savvy people are increasingly shifting to online shopping for festivals pushing e-commerce business by 250% this Diwali, reveals the Associated Chambers of Commerce and Industry of India (ASSOCHAM) recent survey.
Releasing findings of ASSOCHAM, its Secretary General, Mr. D S Rawat said, “through online shopping in the month of October 2013, shopkeepers in major hubs of economic activities effected sales of number of articles to an extent of Rs. 5,000 crore in last few days”.
Commenting the trend, Mr. Rawat said, busy markets in the capital, including the sprawling retails in the entire National Capital Region, would be impacted the most, hitting the brick and mortar business and the traditional Diwali fervor in the busy marketplaces. He said, “then there are security concerns besides other inconveniences in big cities”.
Other reasons for e-shoppers number multiplying are because of factors such as home delivery which saves time, secondly ’24×7′ hours shopping with ease and availability factors for product comparisons, adds the survey.
Commenting on the ASSOCHAM analysis, Mr. Rawat said “the Delhiites are taking lead in ordering their Diwali requirements of consumer durables product followed by Mumbaikars and shoppers in Gujarat.
Survey findings are:
As per the survey 71% of Delhiites, who are Internet savvy, prefer shopping online while 21% prefer to shop in traditional markets and rest 8% of the respondents said they prefer to visit a mall for their shopping needs during the Diwali, the survey stated.
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