Thank God some tricks can be shared for all to imbibe. As food and drink photography becomes more niches, restaurant shutterbugs are in demand. Shooting irresistible pancakes and making them look oven fresh can be demanding. The trick lies in capturing the ‘freshest and ripest moment’. You may ask how many pancakes and honey syrup it takes to get the shoot right? Not more than a triple-decker of three pancakes! And the strategy lies in setting up the props before the ‘subject’ has arrived fresh out of the non-stick pan. A shutterbug with decent skills can do the lighting well in advance. So if you are in catering business, which is online, having delicious pictures of the menu can be the best bet for getting good business.
To make the food look digestible, the lead photographer will have the assistants arrange the studio bay first. The setting may take an hour or two. Why are we saying this? Because hot steaming food can look limp if it is bought before the shoot. The assistants will assemble the cameras, lens and the tripod stand. The controlling lights, white balance, bouncers and scrims will be positioned for the table top still pictures.
A photographer might use a camera that he can manually adjust to control the way he will shoot. A use of a compact camera is common for food and drink photography. Once the camera is loaded, the lens is another major component to choose. A good quality lens is fitted. A Canon has 50mm 1.4f. It is the best focal length that can capture great shots. A camera mounted on the tripod is steady and better suited for still photography sessions like this. The next comes formatting, i.e. Jpeg or RAW images. Most digicams have the two options. Why Jpeg is more popular-Because, it easily helps pictures to upload on the websites. It is lighter and speed is important when many images have to be seen together. Jpeg images are not necessarily of low quality. They can be scaled while photo processing. Some photographers like to use the RAW format too. The biggest advantage here is the many other elements around can be captured. If they are not required they can always be deleted during the editing. Several new age photographers are using live shot demos before the actual shots are clicked. Shooting tethering has become common. When the camera is plugged to the USB port of a computer the real time image is seen. It becomes easier to shoot the right frame. If a big difference needs to be made to a final shot this can be really helpful.
When these elements are done, the last thing that needs to be done is lighting. It creates the final impact on the product photography. Yes artificial lighting can be controlled and can do wonders. There is a choice of soft light box or halogen lamps with umbrellas. Throw off the lights or bounce them across the items on display. This makes the photographer take the delicious shot eventually.
Owner and Chief Photographer of Product-Shot.co.uk
Food and Drink
Southern Champion Tray 0120 Kraft paperboard 4 corner pop up food and drink tray is a rectangular, paperboard food and drink tray…
Capture the power of the sun with Perfect Food RAW, packed with the power of 34 nutrient-dense, RAW, organically grown greens, spr…
Lavender vinegar, saffron wafers, chicken baked with prunes, pears stewed with cucumbers and figs . . . there is something wonderf…
RESOUCE THICKENUP Instant Food Thickener is appropriate for individuals with dysphagia….
From the author of the international bestseller Schott’s Original Miscellany, the new collection of vital irrelevance and uncommon…
No Food or Drink in This Area sign. Easy to read 7″x 10″ commercial aluminum. Never rusts or fades. Clearly lets everyone know tha…
Food and Drink
Food and Drink